{"id":3881,"date":"2017-08-26T23:26:24","date_gmt":"2017-08-26T22:26:24","guid":{"rendered":"http:\/\/amdf-centre.org\/?p=3881"},"modified":"2026-07-05T20:10:27","modified_gmt":"2026-07-05T19:10:27","slug":"mexicos-pictoline-brings-new-approach-to-making-the-news-go-viral","status":"publish","type":"post","link":"https:\/\/amdf-centre.org\/2017\/08\/26\/mexicos-pictoline-brings-new-approach-to-making-the-news-go-viral\/","title":{"rendered":"Mexico’s Pictoline brings new approach to making the news go viral"},"content":{"rendered":"
Mariana Marcaletti, Nieman Lab | August 25, 2017<\/div>\n
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If the name\u00a0Pictoline<\/a>\u00a0rings a bell, it\u2019s because you might have seen the outlet\u2019s bright, funny graphics pop up in your Twitter, Facebook\u00a0and Instagram feeds more and more over the past two years. Identifiable for its short visual explainers \u2014 called \u201cbacons\u201d as a nod to the company\u2019s pig mascot \u2014 distributed across social media platforms, the Mexico-based company has found a successful business model in sponsored content to undergird its labor-intensive art.<\/p>\n

Pictoline was founded in 2015, when it burst into the social media scene with animations and comic-style short explainers like spot news, cartoon posters\u00a0and data-driven visual stories that quickly gained it a massive audience (their Facebook page<\/a>, for instance, boasts over 2.5 million followers).<\/p>\n

Pictoline has proven not only sustainable but also profitable: In 2016, it earned around US$1 million in revenue, one of its co-founders\u00a0Gustavo Guzm\u00e1n<\/a>\u00a0told me.<\/p>\n